Overview
B-Quiet Sound Deadening started from humble discussions on internet forums to become a leader in vehicle soundproofing. Based in Denver, Colorado, the company now employs over 20 professionals dedicated to creating innovative solutions not just for cars, but also for boats, planes, and industrial settings.
Challenge
Despite its expertise in sound deadening solutions, B-Quiet faced significant hurdles with its Google Ads campaigns. The performance of their ads was consistently lagging behind competitors, and the results were not only poor but also erratic. This inconsistency in their digital advertising efforts made it difficult for B-Quiet to effectively reach potential customers and showcase their innovative products.
Strategy
To address the challenges faced by B-Quiet, we developed a targeted strategy aimed at overhauling their Google Ads campaigns. Our approach involved deep dives into keyword research to better understand what was driving success for their competitors. Additionally, we created new, optimized landing pages specifically designed to align with the most effective keywords. This dual approach ensured that B-Quiet's ads were not only more competitive but also more relevant to the queries of potential customers, enhancing both engagement and conversion rates.
Results
The strategic adjustments made to B-Quiet's Google Ads campaigns yielded significant results. We successfully stabilized their ROAS into a more profitable range, transforming their ad spend efficiency. The improvements have been consistent month-to-month, demonstrating not just a one-time boost but a sustained upward trend. This ongoing enhancement in their digital advertising effectiveness is helping B-Quiet strengthen its market position.
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