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Overview
AftershockPC, a renowned company founded in 2018, has made a name for itself in the custom PC building industry. With accolades like two consecutive wins at the Australian PC Awards for "Best Desktop PC Builder" and a customer base of over 150K satisfied clients in three countries, the company has solidified its reputation for quality and innovation.
Challenge
Before partnering with our agency, AftershockPC was stuck. They had a goal for their Return on Ad Spend (ROAS) that they just couldn't hit, no matter how much they tried. Their money was mostly going into making their brand known, which was good, but it wasn't really moving the needle on their sales. They were in a tough spot, needing to find a way to get past this hurdle.
Strategy
To address AftershockPC's challenges, We crafted a strategy focusing on non-brand marketing. We diversified their ad spend, emphasizing targeted campaigns that reached beyond their existing audience. This approach was designed to enhance their ROAS by attracting new customers and tapping into untapped market segments, aiming for a broader impact.
Results
Our targeted strategy for AftershockPC delivered remarkable outcomes. By pivoting to non-brand marketing, we successfully increased their ROAS by 25% within 2 months. This strategic shift not only enhanced their digital footprint but also unlocked new avenues for growth, showcasing the power of reaching beyond the familiar to drive significant returns on investment.
