Overview
Redmax TV began in 2014 and quickly became a leader in Israel’s Internet TV market for Russian speakers. They were the first in Israel to offer legal, licensed TV services in Russian and Hebrew, changing the game against common, unlicensed satellite dishes. Redmax TV not only provides great TV but also modern internet and telecom services.
Challenge
While Redmax TV successfully carved out a niche in the Internet television market, the company faced challenges in scaling up due to a shortfall in lead generation. This lack of leads made it difficult for Redmax TV to sustain its growth and expand its customer base, threatening its ability to capitalize on its early success and continue its development in the competitive market.
Strategy
To tackle Redmax TV's lead generation issues, we crafted a robust social media marketing strategy. We focused on creating engaging campaigns that would attract the target audience and funnel leads directly to Redmax TV. By leveraging the power of social media platforms favored by their demographic, we aimed to enhance Redmax TV's visibility and effectively increase their customer base.
Results
The implementation of our targeted social media campaigns for Redmax TV yielded impressive results. Within the first month, lead generation increased by 60%, providing a substantial boost to their ability to close subscription deals. This surge in leads not only supported Redmax TV’s immediate growth objectives but also positioned them to expand their market presence and secure a larger share of the competitive Internet television market.
